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Enabling a customer approach to design and delivery

Defra wanted to improve the way they approach customer-centered design to ensure their customers are the focal point of all decisions related to delivering products, services, and experiences.

Methods were engaged to identify the barriers Defra currently faced around customer-centric design when delivering Defra group projects and programmes, so that customer satisfaction and loyalty could be realised and improved upon.

Second to this, Methods were to produce a toolkit to promote customer centricity so that Defra could embed this methodology as best practice.